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Our brand story

A Journey of Elegance and Empowerment

At SM by Manal, we believe that fashion is more than just clothing; it is an expression of identity, culture, and grace. Founded by Manal, a visionary entrepreneur with a passion for blending tradition with modernity, our brand is dedicated to crafting abayas that embody elegance, sophistication, and empowerment.

Manal’s journey began with a dream to create a brand that celebrates the beauty and heritage of the abaya while infusing it with contemporary designs and luxurious fabrics. With meticulous attention to detail and an unwavering commitment to quality, SM by Manal was born.

Each piece in our collection is a testament to our dedication to craftsmanship. We source the finest materials and work with skilled artisans to create abayas that are not only beautiful but also comfortable and versatile. Whether it’s a classic black abaya or a vibrant, embellished piece, every garment tells a story of timeless elegance and modern allure.

But SM by Manal is more than just a fashion brand. It is a movement to empower women to embrace their unique style and confidence. We believe that every woman deserves to feel beautiful and empowered, and our abayas are designed to do just that. Our collections are inspired by the diverse and dynamic women who wear them, reflecting their strength, grace, and individuality.

As we continue to grow and evolve, our commitment to excellence remains steadfast. We are proud to serve a global community of women who trust SM by Manal to deliver not just fashion, but a lifestyle of elegance and empowerment.

Join us on this journey and discover the world of SM by Manal, where style meets grace, and every abaya is a work of art.

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